Search Engine Optimized
ecMerchant™ utilizes "white hat" SEO techniques as well as a patent-pending process whereby all URLs appear to be static pages even if they are dynamic. In fact, the URL parameters so common in any dynamic eCommerce solution become powerful keywords instead of show-stoppers using ecMerchant™ . Meta Description, Meta Keywords, and Page Title for every class, category, subcategory and item are optimized automatically or you may use the design manager to define your own.

Google Analytics™ Integration
ecMerchant™ fully integrates Google's free analytics solution to provide merchants with powerful tools for identifying site strengths and weaknesses. Our integration includes tracking of products viewed vs. products sold down to the item level.

Google Base Submissions
ecMerchant™ fully integrates Google's free product search solution to provide merchants with product placement on Google's product search database. Also known as "Froogle", the Google Base can be updated using the native Google Base exporter engine.

Generate Add to Cart Links
Each class, category, subcategory, and item generates a link which can be used in emails and links from other sites for marketing campaigns.

Gift Registry
Shoppers may create a gift registry and email friends and family a link to the registry where they may shop from a pre-selected list. Gifts may be shipped directly to the recipient.

Email-a-Friend
Shoppers may email to a friend a link to any item with a note attached.