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eCommerce Glossary
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The national trade association of commercial banks.
A form of electronic payment. Funds or payments can be transferred electronically
in two ways: by wire transfer or through an automated clearinghouse. Wire transfer
is an online, real-time payment system designed to handle large-dollar,
time-critical payments, mostly between large banks. ACH, in contrast, is
designed to be an "electronic check." It is typically used to process
high volumes of relatively small-dollar payments for settlement within one or
two business days. ACH transactions are settled in a manner similar to the way
checks are settled: The clearinghouse takes all ACH files received daily from
its member banks, sorts them by the originating bank (the bank where the check
was cashed or deposited) and the paying bank (the bank against which the check
was drawn), totals the accounts, and credits or debits appropriate accounts
accordingly.
A financial institution that provides accounts for merchants. It is also called
a merchant bank, or acquirer. The acquiring bank processes the merchant's
transactions and credits payment to the merchant account. Your merchant account
at the acquiring bank receives funds from a cardholder when a transaction is
complete. Acquirers are so named because they acquire a merchant's sales
tickets and credit the order value to the merchant's account.
A communications protocol for connecting computers and other electronic devices
to a network, such as the Internet. ADSL offers more bandwidth than current
telephone modem connections. ADSL can operate over most existing telephone lines
but is currently available in only a few areas and generally costs more.
The specific method prescribed by a computer operating system, or by another
application program, by which a programmer writing an application program can
make requests of the operating system or another application. Unlike a GUI
(graphical user interface), which is a direct user interface, the API
interfaces with an operating system or a program.
Identification of individuals and businesses through the use of digital
certificates.
In multi-user computer systems, a system administrator defines for the system
which users are allowed access to the system and their individual privileges of
use (such as access to certain file directories, hours of access, amount of
allocated storage space, and so forth). When users log in to a secured computer
operating system or application program, the system or application identifies
what resources the user can be given during this session. Authorization can
mean both the preliminary establishment of permissions by a system
administrator and the actual checking of the permission values that have been
set up while a user is requesting access. On the Internet, authorizations are
defined for "anonymous" users that are accessing a system via the
Internet.
In 1996, VISA/MasterCard headquarters introduced a new regulation requiring all
businesses who manually key in the majority of their credit card transactions
to have a special fraud prevention feature on their credit card processing
equipment. This feature is referred to as an address verification system (it
checks to see that the billing address given by the customer matches the credit
card). If you opt not to use AVS, VISA and MasterCard will not support your
transactions and will charge you an additional 1.25% on those sales.
The amount of electronic data that can be transferred through an electronic
connection in a given time. For modems connected by telephone to the Internet,
the modem's "speed" represents the maximum possible bandwidth of the
connection, such 56.6 Kps (kilobits per second). Competent Web site operators
strive to keep the size of Web page files low to conserve bandwidth and speed
downloading.
A plastic card that is widely accepted by merchants as a result of a standard
set of rules for the authorization of its use, clearing, and settlement of
transactions, used to credit an account for processing a sales transaction. The
most common bank card is a credit card. Transactions are usually not profitable
for amounts of less than $5 (U.S.); micropayment schemes are designed for much
smaller increments of payment.
A collection of credit card transactions saved for submitting at one time,
usually each day. Merchants who do not have real-time verification systems must
submit their transactions manually through a POS terminal. Batch fees are
charged to encourage a merchant to submit his or her transactions at one time,
rather than throughout the day.
The process of sending a batch to the financial institution for settlement.
A software program used for locating, requesting, and displaying Web pages.
Examples include Netscape Navigator, Microsoft Internet Explorer, and Opera.
The submission of a credit card transaction for processing and settlement. POS
terminals and real-time processing software capture transactions to submit to
merchant account providers or credit card processors.
A person or company who has an active credit card account with which
transactions can be processed.
Financial institution (or its agent) which issues the financial transaction card
to the cardholder. The card issuer remains unchanged throughout a transaction.
A method used to attach styles such as specific fonts, colors, and spacing to HTML
documents. Because they "cascade," some elements take precedence over
others.
Indicates that a quoted price includes the cost of the goods and transportation
charges but not of insurance.
A fee charged by a merchant services provider against a merchant account for
transactions that are successfully challenged by a credit card holder. After a
charge is disputed and adjudicated in the cardholder's favor, the transaction
total and chargeback fee are deducted from the merchant account. CIF (cost,
insurance, and freight): A term indicating that a quoted price includes the
cost of the goods, insurance, and transportation charges.
A computer that requests and receives data over a network, including the Internet.
The most common types of client on the Internet are computers running browsers or
e-mail programs.
A Web server that contains the software necessary for processing customer orders
via the Web, including shopping cart programs, dynamic inventory databases, and
online payment systems. Commerce servers must be PCI Compliant secure servers.
Small files that are automatically downloaded from a Web server to the computer
of someone browsing a Web site. Information stored in cookies can then be accessed
any time that computer returns to the site. Cookies allow Web sites to
"personalize" their appearance by identifying visitors, storing
passwords, tracking preferences, and other possibilities.
Commonly referred to as a "Refund," this is a transaction that
transfers money from the merchant to the cardholder's account
A bank card establishing the privilege of the person to whom it is issued to
present it as payment to a merchant; the card bearer must reimburse the credit
card company the amount of the sale. Credit card transactions are usually not
profitable for amounts of less than $5 (U.S.); micropayment schemes are designed
for much smaller increments of payment.
Merchant services providers that handle the details of processing credit card
transactions between merchants, issuing banks, and merchant account providers.
Web site operators usually must first establish their own merchant account before
contracting for credit card processing services.
A software application that automatically finds and retrieves information from
the Web. Also called a "spider" or "robot."
A file or file system containing organized information and, most commonly, a
filing and retrieval system for storing information. Most database software also
includes tools for data analysis. Examples of database software include Oracle,
Sybase, and Microsoft Access.
The scrambling of information sent over the Internet. Data encryption ensures that
only the intended recipient has the ability to read and understand the
information.
A financial instrument used by consumers in place of cash. Unlike a credit card,
debit card purchases are deducted automatically from the cardholder's account,
like a check. Visa and MasterCard now offer debit cards through banks and other
financial institutions.
An approval by the cardholder of the debit to his account. At the same time it
provides a claim of funds made by the acquirer (and/or the merchant) against
the card issuer.
A document that accompanies nearly all commercial shipments that declares the
shipment's contents are licensed for export to a particular destination. The
anti-diversion clause in the DCS precludes the diversion of the shipment to any
other destination.
An extension of HTML that gives greater control over the layout of page elements
and the ability to have Web pages that change and interact with the user
without having to communicate with the server. The three components of DHTML
pages are HTML, Java script, and cascading style sheets.
Online identification that authenticates a consumer, merchant and financial
institution. Digital certificates are used during SET transactions.
A consumer account set up to allow e-commerce transactions through a particular
credit card processing system. Before the consumer can make a purchase, he or
she must first establish an account with the credit card processor, who provides
an ID and password. These can then be used to make purchases at any Web site that
supports that transaction system. CyberCash's "Digital Coin" system
is an example of a digital wallet system.
A percentage fee paid to the merchant account provider or ISO for handling an
electronic transaction. Most Web merchants pay between two and 10 percent of
their revenue from online credit card or electronic check orders.
A designation for particular location on the Internet. A domain, for example
"ECmerchant.com," contains files that make up the content of Web
pages under that address. ECmerchant.com/default.asp and ECmerchant.com/register.asp
are different Web pages located within the same domain. Domain names are
associated with IP addresses.
The processing of economic transactions, such as buying and selling, through
electronic communication. eCommerce often refers to transactions occurring on
the Internet, such as credit card purchases at Web sites. See also Internet
commerce.
The use of a POS terminal for validating and submitting credit card transactions
to a merchant account provider or other credit card processor. In online credit
card processing, software takes the place of the POS terminal.
EDI is a global computer network, separate from the Internet, used to handle
financial transactions between banks and other institutions.
A method of transferring money from one bank account to another using a variety of
electronic methods such as bank wire transfer, federal wire transfer,international
wire transfer.
A VISA classification level that is charged to the merchant when a credit card is
not present, swipe not read, card number is manually key entered.
Software that enables a cardholder to conduct online transactions, manage payment
receipts and store digital certificates.
A firm that provides exporting services to other firms. The export management
firm will either take title to act as an intermediary merchant or provide export
management services in exchange for fees or a commission.
The common currency shared by most of the members of the European Union (Britain,
Greece, and Denmark are not participating). Introduced in January 1999, the euro
will eventually replace national currencies such as the German mark, French franc,
and Italian lira.
Permission granted to ship a product to a foreign recipient. In the United States,
export licenses are either general licenses or IVLs (individual validated
licenses).
The purchase of debts owed, or "accounts receivable," in exchange for
immediate payment at a discount. In e-commerce, the term is often applied to
ISOs that offer to process credit card transactions through their own merchant
account rather than through an account established by the merchant, in exchange
for a percentage of the transaction or other fee. Factoring of credit card debt
is illegal.
A list of the answers to frequently asked questions, usually questions asked by
visitors to a Web site.
The federal program that protects consumers by providing insurance for bank
deposits in the event that a bank becomes insolvent. All funds from PPI merchant
accounts, including credit, debit (ATM) and EFT transactions are FDIC insured
throughout the entire transaction process from authorization and settlement through
ACH deposit into the merchant's bank account
A transaction from the acquirer to the card issuer containing all the necessary
data elements for authorization, posting and reconciliation.
A firm that handles export shipments for other firms. front end: The user
interface that appears on a Web page and allows a visitor to the site to interact
with dynamic features, including databases, shopping cart programs, and online
purchase processing software.
A set of standard codes for transferring files over the Internet. FTP is usually
used for retrieving large files or files that cannot be displayed through a
browser. Windows FTP and Fetch are examples of FTP software.
A declaration by the U.S. Bureau of Export Administration that permits the open
export of certain nonstrategic goods and services to designated countries.
Exporters of these goods need not acquire an IVL (individual validated
license).
A file type that contains a graphic, photo, or other image. GIFs are commonly
found on the Web, along with another graphic file format, the JPEG. GIFs tend to
take less memory and bandwidth than JPEGs, and can contain animation. JPEGs offer
greater image clarity, especially for photo images.
An application that accepts transactions from online merchant storefronts and
routes them to a financial institution's processing system.
A portion of the revenue from a merchant's credit card transactions, held in
reserve by the merchant account provider to cover possible disputed charges,
chargeback fees, and other expenses. After a predetermined time, holdbacks are
turned over to the merchant. Note: Merchant account providers almost never pay
interest on holdbacks.
A set of codes that determine how a Web page will appear, including graphics,
links, and text characteristics. Other code sets that build on HTML include dHTML,
VRML, and XML.
The services an Internet commerce provider offers to enable clients to handle many
facets of their business on the Internet.
A standard format for sharing or transferring data electronically between parties
that do not share a common application. Usually a format that is
platform-independent is agreed upon as a standard. Examples of common interchange
formats include EDI (electronic data interchange), ASCII (American Standard Code for
Information Interchange), and GIF (graphics interchange format).
A broad term covering all commercial transactional activities on the Internet.
Internet commerce can range from vendors selling software from a Web storefront
(Web site) to large corporate procurement systems using an Internet-based VPN
(virtual private network) to deal with trading partners. Internet commerce is
not synonymous with e-commerce, which covers all electronic commercial
activities.
A designation for a particular location on the Internet, such as
"140.23.719.6." IP addresses are associated with domain names.
A firm or organization that offers to process online credit card transactions,
usually in exchange for transaction fees or a percentage of sales. Merchants must
generally establish a merchant account before contracting for ISO services,
although some ISOs claim not to require separate merchant accounts. See also
factoring.
A set of standards for electrical and electronic products, formulated by the
International Standards Organization. Product quality standards in most nations
must either meet or exceed ISO 9000 standards.
A firm that provides access to the Internet, including Web browsing and e-mail.
ISPs often offer connections that can be accessed by dialing a telephone number
through your computer's modem.
The bank that maintains the consumer's credit card account and must pay out to
the merchant's account in a credit card purchase. The issuing bank then bills
the customer for the debt.
Written declaration by the U.S. Department of Commerce granting permission to
export specified products to a specified foreign recipient. See also general
license.
A programming language frequently used on Web sites. Some Java programs, or
"applets" are downloaded from the Web server to the visitor's own
computer, which then runs them. This distinguishes Java programs from other Web
programming languages, such as PERL, that reside and run on the Web server
(only the results are downloaded to the visitor's computer).
A file format used for storing graphic images, usually photographs. JPEG files
are larger than GIFs of the same image but offer better color control and
clarity. See also GIF.
A network that connects computers that are close to each other, usually in the
same building, linked by a cable.
A bank or other institution that hosts merchant accounts and processes online
credit card transactions. The term is also often used broadly to include any
credit card processing service, including ISOs.
A bank account established by a merchant to receive the proceeds of credit card
purchases. By establishing a merchant account, the merchant bank agrees to pay
the merchant for valid credit card purchases in exchange for the right to
collect on the debt owed by the consumer.
A bank that holds a merchant account. After a consumer buys a product using a
credit card, the merchant bank places funds into a merchant account in exchange
for the right to collect on the debt owed by a consumer. See also merchant account
provider.
A bank, ISO, or other firm that provides services for processing financial
transactions, usually credit card sales. Many MSPs provide merchant accounts,
while others require their clients to establish merchant accounts on their own.
Some MSPs claim that they do not require merchant accounts; this may indicate
factoring, which is illegal in many areas. See also holdback.
Very small charges, perhaps even less than a penny, processed through e-commerce
systems. Until this time, e-commerce has been largely limited to purchases of
$10 (U.S.) or more. With micropayments, however, e-commerce merchants can sell
products for far lower prices, such as charging small fees for downloading
documents or charging per click for online advertising. Micropayment systems are
still largely experimental and not widely available.
The minimum amount in fees and percentages charged by a merchant services provider
in a given month. If account activity does not generate the monthly minimum, the
account holder must make up the difference.
The discount rate charged by the merchant account provider for credit card
transaction in which the actual credit card was not available to the merchant.
MOTO discount rates are generally higher than swipe discount rates to account
for the increased chance of fraud or nonpayment.
Mail order, telephone order. A classification of
merchant account with a specific set of rules that are more restrictive than
retail merchants. Enables a merchant to accept credit card payment without a
cardholder's signature. The merchant and the cardholder do not need to be in
the same physical location. MOTO accounts are also known as Card Not Present
or CNP accounts.
A firm that is directly certified by an acquiring bank to provide credit card
accounts
A message where the sender notifies the receiver of an activity taken,
requiring no approval or response.
A commerce-enabled Web site available on a public network, such as the
Internet, that offers goods and services for sale. An online storefront is the
equivalent of a store or place of business that a customer would visit to
purchase goods and services.
a worldwide information security standard assembled by the Payment Card Industry
Security Standards Council (PCI SSC). The standard was created to help organizations
that process card payments prevent credit card fraud through increased controls
around data and its exposure to compromise. The standard applies to all organizations
which hold, process, or pass cardholder information from any card branded with the
logo of one of the card brands.
An alphanumeric or numeric code used to verify the identity of an individual
attempting to use a credit card, debit card, or other account
An electronic device used for verifying and processing credit card transactions.
If the credit card is available, the merchant can swipe the card through the
terminal. See also swipe discount rate and MOTO discount rate.
Merchant location where the cardholder agrees the transaction takes place.
A method of encrypting electronic data. Developed to account for weaknesses in
symmetric encryption, public key encryption does not require the transmission of
decoding keys themselves.
Regular, usually monthly, charges for maintaining a merchant account. Recurring
fees include the discount rate, transaction fees, statement fee, and monthly
minimum.
Authorizes a credit card in real-time, as a customer makes their purchase.
The verification and processing of credit card transactions immediately following
a purchase. Real-time verification on the Web usually takes less than five minutes.
Real-time verification is especially important for Web sites that sell products
and services that consumers expect immediately, such as memberships to the site
or software downloads.
An exchange of messages between two institutions (acquirer, card issuer, or
their agents) to reach agreement on their financial totals.
A portion of the revenue from a merchant's credit card transactions, held in
reserve by the merchant account provider to cover possible disputed charges,
chargeback fees, and other expenses. After a predetermined time, holdbacks are
turned over to the merchant. Note: Merchant account providers almost never pay
interest on holdbacks
An authorization used when a previous authorization was approved and a
subsequent authorization is required because the amount of the transaction is
now different from the originally approved amount.
A financial transaction originated by an merchant to recover funds charged
back by a card issuer.
A message where the sender informs the receiver that a transaction is in
progress and a response is required to complete the activity.
A transaction from the acquirer to the card issuer informing the card issuer
that the previously initiated transaction cannot be processed as instructed,
i.e., is undeliverable, unprocessed or cancelled by the receiver.
A software application that automatically finds and retrieves information from
the Web. Also called a "spider" or "crawler."
A system for encrypting e-commerce transactions, such as online credit card
purchases. Developed by Visa, MasterCard, Microsoft, and several major banks,
SET combines 1,024-bit encryption with digital certificates to ensure security.
SET is still in development.
A process of completing fund transfers so that all parties in a transaction are
paid for their goods or services.
A system for encrypting data sent over the Internet, including e-commerce
transactions and passwords. With SSL, client and server computers exchange
public keys, allowing them to encode and decode their communication.
A Web server or other computer connected to the Internet that is capable of
establishing encrypted communication with clients, generally using SSL or SET.
Fees charged for establishing a merchant account, including application fees,
software licensing fees, and equipment purchases.
A software package that runs as part of a Web site to collect and record purchasing
decisions by a visitor. Shopping cart programs are stored on Web servers.
A plastic card containing a computer chip that can store electronic "money."
Unlike a credit card, a smart card can only spend out the dollar amount its
owner has already put into the card account. It's similar in function to a
prepaid calling card but is available for all purchases.
Unsolicited e-mail. There are two common usages: 1) mass e-mailings by commercial
sites to recipients who have not requested any contact, and 2) e-mail sent to
intentionally annoy or harass the recipient, including crashing his or her
computer by overloading its e-mail capacity.
A software application that automatically finds and retrieves information from the Web.
Also called a "robot" or "crawler."
The discount rate charged by a merchant account provider for transactions in which
a credit card is available for inspection by the merchant. Swipe discount rates
are generally lower than MOTO discount rates because the merchant can match
signatures and perform other checks for fraud or misuse.
Commercial connections to the Internet. T-1 connections offer approximately 25
times the bandwidth of 56.6 Kps telephone modems.
A code within a data structure that gives instructions for formatting or other
actions. HTML documents are set up using HTML tags, which serve various
functions, such as controlling the styling of text and placement of graphic
elements and providing links to interactive programs and scripts.
An end-use device (usually with display monitor and keyboard) with little or no
software of its own that relies on a mainframe or another computer (such as a PC
server) for its "intelligence." A variation of this kind of terminal is
being revived in the idea of the thin client or network computer. The term is
sometimes used to mean any personal computer or user workstation that is hooked
up to a network.
The monetary value of an order placed by credit card.
A simple client program (not required to know how to interpret and display objects
much more complex than menus and plain text ) or hardware device that relies on most
of the function of the system being in the server.
A charge for each credit card transaction, collected by the MAP (merchant account
provider) or ISO. Transaction fees usually fall between $0.20 and $1 (U.S.).
Software that requires little or no modification when inserted into a Web site. In
e-commerce, many MAPs (merchant account providers) and ISOs offer turnkey
applications for processing credit card orders online.
An address for a file (or page) located on the Internet, usually the Web. Example:
"www.ecware.com."
A private network of computers that's at least partially connected by public
phone lines. A good example would be a private office LAN that allows users to log
in remotely over the Internet (an open, public system). VPNs use encryption and
secure protocols like PPTP to ensure that data transmissions are not intercepted
by unauthorized parties.
A specification for displaying three-dimensional objects on the World Wide Web.
You can think of it as the 3-D equivalent of HTML. It is used to create the
illusion of three-dimensional objects for onscreen virtual reality
environments. The computer shows an apparently three-dimensional object from a
certain position, and then creates the illusion of movement by gradually
changing the viewpoint. The objects can be programmed to respond to mouse
clicks.
The computer which
has your active website on it. To host a website, a host computer must have
proper server software, connection capacity for the traffic that comes to the
website and a unique and static internet protocol (IP) address. An IP address
looks like 4 sets of numbers separated by periods, i.e.
"201.111.123.1" A uniform resource locator, or URL, is a unique name
that has been assigned to a static IP of a specific host computer making it
easier to find a website.
A computer dedicated to storing the various files that make up Web pages and
the protocols needed for communicating with other computers via the Internet.
The entire collection of files written in HTML and similar mark-up languages
available on the Internet. Clients on the Internet use their browsers to request
these files from Web servers and then display them as Web pages. The Web is only
a portion of the Internet; other parts include e-mail communication and FTP.
A metalanguage containing a set of rules for constructing other markup languages.
With XML, people can make up their own tags, which expands the amount and kinds
of information that can be provided about the data held in documents. It
enables designers to create their own customized tags to provide functionality
not available with HTML. For example, XML supports links that point to multiple
documents, as opposed to HTML links, which can reference just one destination
each.
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